Uncommon Kind

Role – Creative Director (consultant)
Consultancy – Uncommon Kind
Outputs – Brand Identity, TOV, website, explainer and pitch videos

Uncommon Kind is a consultancy specialising in the purpose space. They help businesses and brands to internally align with best practice for impact and purpose, while also aligning them with the right social enterprises, NGOs, innovators and social entrepreneurs to support.

Helping UNK re-launch, I oversaw a new brand identity - establishing guidelines, setting a TOV and rolling it through a new website structure. This also involved crafting copy for press releases, social posts and other messaging.

Alongside this work, I also managed a creative team to produce a series of videos. First, an explainer on who Uncommon Kind were and what they did, and secondly, a series of pitch videos showcasing social entrepreneurs and initiatives that need funding or brand support.