Telstra AFL Finals

Role – Creative Director (Freelance)
Agency – The Taboo Group
Output – Online game show

Telstra wanted a game show. Taboo had a host. Now they just needed our team to figure out how to make it (with players in Covid-safe bubbles and fans in lockdown). Oh, and only three weeks before the AFL finals. *Siren sounds*

Through the magic of zoom, we paired fans with Telstra AFL Ambassadors and created a playful, funny and interactive mini game show for the ultimate showdown before each game.

In record speed, we were able to design, organise, shoot and despatch episodes in time for viewers to watch this ‘game before the game‘ as the AFL Finals kicked off. To do this, I not only operated as the agency Creative Director and Copywriter, I also took the role as Director on set while briefing and managing talent.