AustralianSuper

Role – Copywriter
Agency – CHE Proximity
Market – Nation-wide integrated campaign

As Australia’s largest and most trusted super fund, we went and found members who knew all about giving a super performance.

It helped us reach a younger audience to consider superannuation even if retirement is a long way off, and helped reach those coming to retirement to start planning with Australian Super’s options.

The lead TVCs spearheaded an overarching, integrated campaign, with the different messaging targeted to the audiences that needed to hear it.