Optimum Nutrition

Role – Creative Director
Consultancy – Optimum Nutrition
Outputs – Aus + NZ TVC, campaign films & social

Why it’s in my book

Heading into an Olympic year, Optimum Nutrition were keen to hero their ambassador, and Olympic gold medalist, Kyle Chalmers. I was able to utilise my ‘ad brain’ and ideated a number of potential campaign ideas, before workshopping and settling on a final TVC concept, alongside various supporting social assets. Then I utilised my ‘film brain’ by collaborating with the production legends at Magnetizer to bring it all to life.

The result is an awesome spot utilising a camera robot and compositional layering to create a multiverse of Kyle’s - all chasing his own improvement to ‘unlock more’ from himself.