Porsche GTS
More of What You Love – the home of GTS
Role – Acting Creative Director
Agency – Proximity GmbH, Dusseldorf
Global – 67 markets, 13 languages
Creating a bespoke editorial microsite for a powerhouse luxury brand with dynamic design and copy constructs that allowed for global transcreation and ongoing local content.
There’s a whole lot to love about driving a Porsche, but the GTS model of each range offers you even more. Building off the global campaign line ‘More Of What You Love’, we decided to develop an editorial microsite from scratch, creating the home of GTS.
Employing a bespoke design style and slick user interface, the principles of Driving, Design, Performance and Living explored the passion and philosophy of Porsche GTS through articles, imagery and videos.
Editorial content
I developed the template and article structure to be employed across markets, while ideating the initial article concepts (and even writing a few articles myself). I also oversaw/edited a team of editorial writers creating articles and interviews for the microsite, which were then translated for the local markets.
Transcreation
Developed across 67 markets and 13 languages, the dynamic design construction allows for translation, with evolving updates of global and local content.
