Michael Hill

Role – Lead Creative
Agency – CHE Proximity
Regional markets – Australia, New Zealand and Canada

Charged with creating an international campaign over the Sep/Oct retail period, the creative for Made by Every Moment came from a two-day shoot that produced a staggering 6 TVCs (and accompanying lifestyle images) for three different markets.

Taking creative in a more contemporary direction while retaining brand heritage, each TVC and accompanying assets spoke to different occaisons and products.

I even saw the bridal TVC pop up during The Bachelor (you know, not that I was watching or anything).