AIA

Role – Lead Creative
Agency – CHE Proximity
Markets – Australia and New Zealand

This major health insurer’s key message is about making #onechange towards improving your health. ‘Chris Judd Starts Over’ is a series that helped the Ex-AFL legend and AIA ambassador transform the brand message into entertainment with purpose. 

I wrote the scripts and structure, while also handling the direction of talent and action throughout the shoot. These fun videos were rolled out across the AIA Onelife hub (with supporting articles and interviews), digital channels and social media - it even made an unprompted appearance on The Footy Show, too... carn the blue baggers!